03 · Pain
What's broken today
The pizza P&L is leaking three ways.
01
You pay aggregators 30% to deliver your own customers.
DoorDash, Uber Eats, and Grubhub clip 25–40% off every order. On a $50K/month pizza store, that's $15K a month walking out the door before food cost.
02
Your repeat customer's email and phone live in someone else's CRM.
Without your own ordering channel, you can't text a slow Tuesday promo, you can't win back a lapsed regular, and you can't measure what's actually driving repeat.
03
Your marketing spend funds aggregator ad auctions, not your funnel.
Coupon mailers, in-app boosts, and Yelp ads spend down with no attribution back to direct orders. Multi-location ops can't tell which stores are actually growing.