02 · Why now
The market in 2026
Why now for pizza brands.
Three shifts are squeezing multi-location pizza P&Ls at the same time. The operators winning are the ones who took online ordering back in-house.
Aggregator tax
25–40%
Commission paid per order to DoorDash, Uber Eats, and Grubhub on every dollar of online sales.
App fragmentation
3–5 apps
Where your repeat pizza customer's loyalty lives today. None of which you own, or can market through.
Multi-loc ops
1 stack
Pizza brands need menus, hours, and promos that update across every store at once. Not store-by-store.