03 / Pain
What's broken today.
Not your team. Not your menu. The stack underneath the loyalty program.
01
Aggregators own the customer record
You can't email or text the regular who ordered 14 times last quarter. DoorDash can.
02
The branded app costs more than it earns
Custom builds run six figures a year and ship a feature every quarter. Marketplace platforms ship weekly.
03
SMS and email run in separate tools
Klaviyo, Attentive, the POS, the loyalty app. Four logins to send one bowl-of-the-month campaign.
04
No store-level revenue attribution
You can't tell which campaigns drove the lift in NYC versus Boston. So you can't reinvest with confidence.
Owner.com
03 / 08