02 / Context
Why now for Just Salad.
Forty locations. Loyal regulars who order weekly. And a rewards program currently fragmented across DoorDash, Uber Eats, and a Just Salad app that costs more to maintain than it returns.
01 · Multi-loc retention
Regulars are the engine
Healthy fast-casual lives or dies by the customer who orders 3+ times a month. Right now, third parties own that signal.
02 · App fragmentation
Three apps, one customer
The same Just Salad regular has loyalty points on DoorDash, Uber Eats, and your branded app. None of them talk.
03 · Margin pressure
30 to 40 percent gone
Every aggregator order leaves 30-40% on the table. Direct ordering recaptures it and gives you the email + phone.
Owner.com
02 / 08