06 · ROI
ROI math for an independent

The simple worded model: per location, per year.

Step 01 · Volume$25K / mo

Direct online sales an Owner-tier independent runs through their own funnel after switching from third-party-only.

Step 02 · Margin recovered× 30%

The DoorDash / Uber / Grubhub commission tax that Owner recovers, dollar-for-dollar, by routing orders direct.

Step 03 · Annualized× 12 mo

Compounded across the year, that recovered margin becomes meaningful free cash flow per location.

Recovered per location, per year $90,000+ Modeled at $25K/mo direct · 30% saved · 12 mo