Four things every independent operator knows are broken.

You spent years building a brand. DoorDash, Uber, and Grubhub now own the relationship and the data.

The "Order Online" button hands users back to a third-party tab. You can't track, retarget, or upsell.

The chains do. You don't. Repeat customers default to the aggregator with the better app.

You collect phone numbers but never message them. Repeat-order rate stays flat. Marketing ROI is invisible.