02 · Why now
Three forces are quietly squeezing every independent off the menu.
30%
Aggregator commission tax
DoorDash, Uber Eats, and Grubhub take 25-40% of every order before you see a dollar.
0
Customers you actually own
Third-party platforms keep the email, the phone number, and the order history. You get the dishwasher receipt.
$1 of 4
Of marketing spend lands
Coupon mailers and aggregator promos can't track ROI. Most of what you spend never converts back to your direct funnel.