06 / The &pizza forecast
What the math looks like across 50 locations.
Conservative estimate — before any incremental lift from a branded mobile app or SMS retention.
Stores
50
&pizza locations modeled
×
Per-store digital
$30K / mo
Direct online sales avg
×
Margin recovered
30%
Aggregator commission saved
=
Annual margin lift
$5.4M / yr
Recovered to &pizza P&L
Translation: 50 stores × $30K/month direct online sales × 30% margin recovery = $5.4M per year back into the &pizza P&L — before any incremental volume from a branded app, SMS retention, or AI-driven website lift.