03 / What is broken today
Every aggregator order is a customer you don't own.
Three pain patterns we see across multi-location pizza brands — all solvable, all expensive to leave in place.
01
A third of every order is paid out as commission
DoorDash and Uber Eats charge 25-40% per ticket. On a $30K/month per-store digital business, that is $9K-$12K of margin gone every month, every store.
02
No customer email, no SMS list, no LTV
Aggregators keep the customer relationship. &pizza cannot retarget, run retention, or measure repeat behavior — the data lives at DoorDash.
03
Marketing dollars feed the platforms, not the brand
Aggregator-funded promos drive volume to the aggregator, not to direct. Every dollar spent reinforces the platform’s grip, not &pizza’s.