02 / Why now for &pizza
Three forces are reshaping multi-location pizza.
The brands taking back direct orders are pulling away. The ones still routing through aggregators are watching margin, customer data, and lifetime value walk out the door with every transaction.
01 · Margin
25 to 40% commission on every aggregator order
DoorDash, Uber Eats, and Grubhub take a third of every digital ticket. Direct ordering captures that margin back into &pizza P&L.
02 · Ops
Multi-location chains need one platform, not five
Tablet sprawl, broken handoffs to POS, dueling promo engines. One platform across all &pizza locations replaces the patchwork.
03 · Brand
Customers want a real &pizza app, not DoorDash
Domino's, Chipotle, and Sweetgreen drive 60%+ of digital through direct. The data and loyalty live in their own apps.